Logo Design Love

There are certain logo design conventions that are taught in class. Simplicity, practicality and a few others. So when I see a logo design such as the Tate (hugely successful UK gallery), I wonder if sometimes conventions are there to be broken. Allow me to provide a little insight.

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Since first appearing in the early 1900s, the Shell logo has moved from a realistic rendering of a pecten, or scallop shell, to today’s bold shape with distinctive colours. In this short article I offer a glimpse into the evolving design, and how it has grown to become so recognisable.

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I’ve been kindly approached to sit on the judging panel for the LogoPond Awards, so thought I’d tantalise your logo taste buds before the submission deadline (June ‘08). Here you’ll find some of my favourite LogoPond logos, and below each design is a link to the respective designer’s LogoPond showcase.

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Ivan Chermayeff and Tom Geismar met as students at Yale in the mid 1950s. They were doing research for papers on typeface design. In the spring of 1957 they teamed up with Robert Brownjohn to form Brownjohn Chermayeff Geismar. Three years later, Brownjohn left the partnership. Here I provide an insight into the logos of Ivan and Tom.

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For the past 10 weeks, I’ve been running the Logo Design Love Awards. The aim was to uncover the most effective blog logos, and to raise awareness of lesser-known logo designers.

The votes have been counted, and I’m proud to feature the logos chosen as the very best of the Logo Design Love Awards.

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