Logo Design Love

on logos and brand identity design

The MGM lions

The classic lion trademark was created in 1916 for the Goldwyn Pictures Corporation by ad executive Howard Dietz.

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A new Freeview logo and identity

Freeview logo

DixonBaxi’s work on the new Freeview logo and identity.

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What does a designer need to consider when designing a logo?

Logo, mini edition, by Michael Evamy

“Numerous things. But before they start designing, it’s about the client, the competition, the context and the audience.”

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Pulsating Sonos

Sonos logo

If you scroll while viewing the Sonos wordmark, the surrounding lines appear to pulse, kind of like the speakers sold by the home audio company.

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The Canada wordmark

Canada wordmark

The design was adopted as a global identifier of the Government of Canada in 1980.

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The origins of Red Bull

Red Bull logo Thai

Sometimes, knowing when not to meddle with the magic is the thing that makes the magic itself.

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Ann Maguire Arts Education Fund

Ann Maguire Arts Education Fund business card

A logo to visually represent the legacy of Ann Maguire.

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I DO

Wedding planner logo

Probably my favourite logo from the website of George Lois.

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Loft Bar

Loft Bar patterns

Here’s a straightforward idea that often works well.

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An Authentic update

Authentic Jobs logo sketch

Sergey Shapiro updated the Authentic Jobs wordmark.

Continue reading An Authentic update

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Elephant Book Company

Elephant Books logo

For Elephant Book Company, by Grade Design.

Continue reading Elephant Book Company

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7up logo redesign

7up logo 2014

A new logo for soft drink brand 7up.

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Divvy, Chicago’s bike-share system

Divvy bike-share identity

The double-V ligature, is based on the guillemet or angled quotes.

Continue reading Divvy, Chicago’s bike-share system

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Who designed the Virgin logo?

Virgin Money signage

…a young designer scribbled the now iconic signature on a paper napkin.

Continue reading Who designed the Virgin logo?

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Sapo

Sapo pattern

When you add a client redesign to your portfolio, it sometimes helps to show the previous mark alongside the new.

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animodul by atipo

animodul identity

animodul is a brand of clothes and toys for children.

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Respublica University

Respublica University emblems

Fun identity work by Moscow-based Denis Bashev for Russian bookstore Respublica University.

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Reachin’ for Myeloma UK

Reachin identity

Reachin’ is a regular fundraising event for Myeloma UK.

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Design Matters: Tom Geismar

Enron logo

“…it’s not the logos’ design, it what stands behind them.”

Continue reading Design Matters: Tom Geismar

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Elisa redesign, by Grow

Elisa logo

Finnish telecommunications firm Elisa has a new look.

Continue reading Elisa redesign, by Grow

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