This is the first in a series of logo designs from famous airlines around the world. Where possible, I have indicated the year in which the logo was designed, and the designer responsible.
Designed in 1996.
Aer Lingus was founded by the Irish Government in April 1936 to provide air services to / from Ireland. The first flight, from Dublin to Bristol, took place on May 27th 1936. The Irish shamrock symbol first appeared on Aer Lingus tailfins in 1965. A simple mark that captures the country well (green, leafy, quite lucky too?).
Designed in 2004.
The maple leaf is the well-known symbol for Canada, and has been used for the organisation since it was known as Trans-Canada Airlines.
Designed by Vignelli Associates, in 1967
This is the typographic counterpart to the ‘AA’ logo with stylized eagle. Vignelli Associates are also responsible for the identity of Benetton and Great North Eastern Railway (GNER).
Designed by Newell & Sorrell, in 1997
The BA ribbon was previously accompanied on tailfins by ‘ethnic art’ designs. This didn’t last long, however, as former British Prime Minister, Margaret Thatcher, famously draped her hankerchief over a small model of BA 747 aircraft, showing her disgust at the design.
What was it she said?
“We fly the British flag, not these awful things.”
Designed by Lippincott Mercer, in 1991
For me, the globe symbol is too busy, and I’d prefer to see less detail.
Interesting fact: In 1963, Continental hired the first black pilot to work for any major carrier in the United States, Marlon Green, after a United States Supreme Court decision allowed a Colorado anti-discrimination law to be applied to his case. From Wikipedia.
KLM Royal Dutch Airlines
Designed by F.H.K. Henrion, in 1961
Modified by Chris Ludlow at Henrion, Ludlow & Schmidt, in 1991.
Interesting fact: KLM was founded on October 7, 1919, making it the oldest carrier in the world still operating under its original name.
Designed by Otto Firle, in 1918
Modified by Otl Aicher, in 1969
The man who invented Lufthansa’s brand-mark, Otto Firle, is said to have been thinking of a crane when he came up with the design. Otl Aicher introduced the circle, and some people wonder if the trapped bird signifies Lufthansa’s economy class.
SAS Scandinavian Airlines
Designed by Stockholm Design Lab, in 1998
SAS uses its proprietary typeface ‘Scandinavian’, designed by Stockholm Design Lab.
Designed by Lunn Design Group, in 1984
A winged kangaroo was used for almost 40 years, before this non-flying design was introduced.
More airline logos will follow soon, here on Logo Design Love. If you’re able to help fill in any of the blanks, regarding the logo designers responsible, I’d appreciate it if you left a comment.