Pentagram partner, Kit Hinrichs, and designer, Mo Woods, have created a new brand identity for CultureBus.
CultureBus is an initiative from the San Francisco Municipal Transportation Agency to provide locals and visitors with an easy, economical and eco-friendly bus service from downtown San Francisco to Golden Gate Park, with stops at many cultural institutions.
The CB logo brings together the letters C and B in a form that resembles a route.
I’m not over the moon about the application, much like Khoi Vinh, but who knows what restrictions the design brief might’ve included? I do, however, very much admire the monogram logo. How about you?