Edgeboard

Here’s a project that caught my eye, created by Hampus Jageland when at Maud.

“Edgeboard are handmade chopping boards from the Northern Beaches in NSW that possess a special feature; an edge which you use to slide off the chopped food against. They use a natural anti-bacterial wood sourced form the Byron Shire.

“The identity is based on the board’s special feature, the edge, and the brand comes to life using the edge in any any application. A simple, structured logo is used in combination with textured and environmentally friendly stocks.”

Edgeboard identity design

Edgeboard identity design

Edgeboard identity design

Edgeboard identity design

Edgeboard identity design

Edgeboard identity design

Edgeboard identity design

Edgeboard identity design

Edgeboard identity design

Edgeboard identity design

About Hampus Jageland.
Hampus on Twitter.

Logo Design Love, the book

25 thoughts on “Edgeboard

  1. Minimalism at its finest! Beautiful execution, and a fantastic concept overall.

    Cheers to a job well done!

  2. This is just awesome; I’m sure, Jageland cried some tears of joy after crossing this concept, it’s timeless and just smart

  3. Incorporating the name of the company literally into the logo, such a smart idea! It is simple yet so memorable. Brilliant!

  4. I absolutely love this design.
    It’s stunning in it’s beauty, elegant even.
    I love how it is based on the “Edge” :)
    Good work guys!

  5. Thought that last image looked familiar, check out http://www.madethought.com/, recent projects; established and sons; 2005/6; image 2.

    Nice project Hampus. I am all for using imagery to help show ones work off but make sure its as anonymous as you can. Made Thought are one of the most influential design agencies of our time ;)

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