Logo design from The Chase

Nov 15, 200920 appreciated comments

The Chase, a UK graphic design and branding consultancy in Manchester, London, and Preston, was founded in 1986 by Ben Casey and Lionel Hatch. With a staff of 46 it recently became part of the Hasgrove Group.

Here is a small selection of its identity design projects.

Leaf Street

“An environmentally friendly housing association in northern England with a name that can prove its credentials. A leaf becomes a row of houses, becomes a logo.”

Keycutters

“An identity for… go on have a guess.”

3CV

“Ethical marketing company with three core values.”

Layezee Beds

“Part of the Silentnight group. The mark uses a cap L turned 90 degrees to make a bed. The flexible mark uses photography of people to add a human touch, and was also used for diagrams to show product benefits.”

Conception

“A marketing business that’s trusted for fertilising brands with its strategic thinking.”

Great Room

“The logo for the Great Room, Preston North End Football Club’s dining room.”

Hostage

“An identity for a film production company specialising in commercials. The answer was in the name, which we followed to the letter.”

What do you think? Clever stuff, eh?

More logos and symbols on The Chase website.

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20 appreciated comments, click here to add one

alex tass

All the selected logos look very clever. There must be such a brilliant mind behind them.

Pelham Street http://www.thechase.co.uk/images/portfolio/logos/pelhamst.gif is also a clever piece that i like a lot from their portfolio.

Nov 16th, 2009
Chris

I really like the Leaf Street one, not very keen on the hostage one… seems too boring but also overly complicated.
the Layezee Beds one is interesting, just taking one letter and rotating it seems almost TOO simple, but you can see how well it works, something to keep in mind maybe for future projects, look at what your fonts look like from all angles…

Nov 16th, 2009
Sean

Wow, leaf street is perfecto! really good stuff here David, thanks for sharing.

Nov 16th, 2009
d.k.shsh

I really like the Leaf Street, Keycutter & Layezee Beds,

it’s really good strategy in logo design.

Nov 16th, 2009
David Airey

Glad you like, guys. The Leaf Street idea in particular stands out for me, too.

Nov 16th, 2009
Stephen Webb

This is a nice selection of concepts, and for a diverse range of business types. I think without doubt that most successful of the group is the ‘Leaf Street’ design, clearly reflecting both the houses and the leaf whilst making good usage of just two contrasts of green.

I’m not too sure about the ‘Layezee Beds’ design, as this seems a bit too simple just rotating a letter on it’s side. For me it’s just lacking that little bit extra that shows the effort put into a logo concept.

The hostage identity is strong, but I think could have negative connotations. I wouldn’t see this design and connect it with a film production company, I’d believe it to be something extremely serious. Thanks for another interesting portfolio, I look forward to seeing more of these soon.

Nov 16th, 2009
Steve Zelle

I am in love with both the Leaf Street and 3CV. Clever and simple yet with depth to them. Thanks for the post.

Nov 16th, 2009
lisa kribs

Keycutters – amazing, one of those “why didn’t anyone think of that sooner?!”

Nov 16th, 2009
Giulietta

Thanks David. Really clever designs. Helps all of us see what’s possible if we “let go” of preconceived design notions. I love Conception. Leaf Street is great too.

Thx

Giulietta, fearless branding chick

Nov 16th, 2009
Kevin Burr

Very inspiring collection. Thanks for sharing, David. I personally think the Layezee Beds logo is genius and probably took a lot more thought than we think.

Nov 16th, 2009
Ian Devlin

Very nice indeed. I also liked the cidu logo, which you didn’t feature here.

Nov 16th, 2009
matt adams

While i love the keycutters logo concept, i dislike the use of photos here.

Here in america, a logo can not be trademarked if it has a photo in it. From my understanding.

Nov 16th, 2009
sam

i enjoyed looking at these logos, and the great efforts behind them,
i don’t know guys but do we still need more than a symbolic logos, i think making a symbolic logos needs the symbol to be more than a symbol, maybe a unique symbol, a symbol that has different look, a symbol that is simple but hard to forget, maybe a symbol that you enjoy looking at in different angles, a symbol that is a logo.

Nov 16th, 2009
Raghava

All are nice. Super collection.

Nov 17th, 2009
Chris

I like the Great Room Logo and of course the Lazybed. Really fantastic job.

Nov 17th, 2009
leenewham

I love all of them. I can’t believe some people don’t like lazy beds.

Sam, a symbol is a graphic device not made of type. A logo is a distinctive wordmarque, like Mother and child by Herb Lubalin. A symbol isn’t also a logo. Don’t you think all the above are unique, distinctive, memorable, describable logo’s/symbols?

I’ve always admired the Chases work. The letterhead for the Preston North End is lovely. It’s worth looking up their book. Worth adding to your library David.

Nov 17th, 2009
Rachel

What a great find. Their work is great. Leaf street is my favourite.

I also like some of their promotional ideas very simple but different. I love the MEN moving card and the decking invite.

Nov 18th, 2009
FaustX

We actually favour the Leaf Street and Hostage marks the most, although Hostage would have trouble at small sizes.

The rest seem too lack that certain blend of elegance and provocation that marks a truly great symbol or logo….sure they’re simple, but are they memorable and informative?

Nov 18th, 2009
Ian Houghton

The first three logos are fantastic, although I’d definitely prefer the Keycutters one in silhouette. ‘September’ on their website is nice and eclectic as well.

Nov 24th, 2009