Logo Design Love

on logos and brand identity design

Logos from the 50s and 60s

Association of Zurich Stationery Stores logo
Association of Zurich Stationery Stores (from Graphis Annual 1955/56)

Electrolux AG logo
Electrolux AG Zurich (from Graphis Annual 1962/63)

Russell & Hinrichs Associates logo
Russell & Hinrichs Associates, a two-man design studio (from Graphis Annual 1967/68)

Dorey Design logo
Dorey Design (from Graphis Annual 1967/68)

Polator Oy logo
Polator Oy, a Finnish import/export firm, designed by Martti A. Mykkänen (from Graphis Annual 1965/66)

More in this Flickr set compiled by Sandi Vincent.

Logos from the 1950s and 1960s

Logo Design Love: A Guide to Creating Iconic Brand Identities, second edition

7 appreciated comments

  1. I love how bold these are. There is something so utilitarian about these that brings to mind a day when each object did only one thing…

  2. NatFitz

    Simple. Clean. Forceful.

  3. Well said, EricMichaelSay… I agree.

  4. Enrique Chack

    Such timeless, simple and powerful designs for our generations to review and learn from.
    Thanks David.

  5. Alejandro

    Looking at the Electrolux AG Zurich logo, is almost the same as the one on your logo design love book on page 26 ???

  6. Great collection. I love the classic simplicity in these.

  7. Anam

    A great fan of these logos! I am the proprietress of a small stationery store in the Middle East and would like to use the first logo as mine (albeit with different colours).
    Where can I buy the rights/get permission to use it? Any insight is highly appreciated. :)

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