“I often think that presentations are more difficult than the work itself. A presentation has to share just enough of the process so that someone who has not been a participant can understand the ‘inevitability’ of the solution, and that the solution is the culmination of a rigorous and systematic investigation of all reasonable possibilities.
“When you present work to a client it is important to have a point of view. The tricky part is to provide several good solutions to a problem and then not allow the client to choose other than the best one.
“It’s surprising how hard that can be sometimes.”
— SAUL BASS
Quoted from Saul Bass: A Life in Film & Design (2011, Laurence King).