A wordmark design needn’t eliminate the potential for a stand-alone symbol.
“The Armoury is a historic pub, based in South London. Following a recent change of management, The Armoury required a strong identity, a suite of promotional materials and eye-catching signage, to help drive business to the newly refurbished drinking establishment.
“Steeped in history, the new Armoury identity references cannons produced by the old local mill, whilst 19th century paintings set the scene for famous battles during that time. The new identity has been brought to life across loyalty cards, stationery, menus, signage as well as an iconic swing sign complete with a 3-dimensional cannon ball!”
I like it.