The S From Hell

A documentary-come-horror film about the scariest corporate symbol in history: the 1964 Screen Gems logo, aka “the S from Hell.” Featuring interviews with survivors still traumatized from viewing the logo after shows like Bewitched or The Monkees. Animation, found footage, and reenactments bring their stories to life.

Update: 05 June 2011
The documentary has unfortunately been made private, so I’ve replaced the video with a short reminder about the creepiness of The S from Hell.

“I remember running away from it and hiding behind the couch.”

Screen Gems logo

Written and directed by Rodney Ascher.

Via @CherGeis.

Logo Design Love, the book

8 thoughts on “The S From Hell

  1. Interestingly, I can just about make out 3 6’s between the two shapes and the negative space they create. Just sayin.

  2. Does anyone know who designed the logo? Having trouble finding on the innertoobs.

    Oh, and for the record, I think it never scared me because I never saw it in color. We didn’t own a color TV until 1969!

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