Logo Design Love

on logos and brand identity design

The S From Hell

A documentary-come-horror film about the scariest corporate symbol in history: the 1964 Screen Gems logo, aka “the S from Hell.” Featuring interviews with survivors still traumatized from viewing the logo after shows like Bewitched or The Monkees. Animation, found footage, and reenactments bring their stories to life.

Update: 05 June 2011
The documentary has unfortunately been made private, so I’ve replaced the video with a short reminder about the creepiness of The S from Hell.

“I remember running away from it and hiding behind the couch.”

Screen Gems logo

Written and directed by Rodney Ascher.

Via @CherGeis.

Logo Design Love: A Guide to Creating Iconic Brand Identities, second edition

8 appreciated comments

  1. OMG! Who knew I was suppressing this childhood memory! Bewitched and Monkees my favs as a kid!

  2. Bob

    Interestingly, I can just about make out 3 6’s between the two shapes and the negative space they create. Just sayin.

  3. You know I wasn’t sure if this was a joke or not until about halfway through. Funny stuff :)


  4. Yep.. Bob is right there are 3 6’s… I wonder it’s mentioned in the documentary.
    Anyway I guess this will be very very amusing :D

  5. definitely, has an evil eyeness to it!

    thx, G.

  6. I see two rolls of paper… :-J

  7. Lol, now check here the red version of the logo, at the first seconds of this movie: http://www.youtube.com/watch?v=9dc5iiT0f1s

    Warning: if you still get scared by the logo, then don’t watch it.

  8. garrick

    Does anyone know who designed the logo? Having trouble finding on the innertoobs.

    Oh, and for the record, I think it never scared me because I never saw it in color. We didn’t own a color TV until 1969!

The comment form disappears on posts older than a year.


Supported by

Good books

These and more here.

Web hosting by

Sites you might like

Join 350,000+ fans

logo design love heart