Collection
Practice
Pricing, clients, pitching and the business of identity design. 10 posts.
Paul Rand’s Ford presentation
1966
How Paul Rand presented logos to clients
How to price design services
Cultural differences in logo design
Chermayeff & Geismar & Haviv
What makes a truly great logo?
Paula Scher‘s “Liquid Identity” Skillshare class
What is spec work?
The cost of a Saul Bass logo
iStock opens can of nasty worms
Logo design tips from the field