Logo Design Love

on logos and brand identity design

A process for designing successful identities

Anyone who has a copy of Alina Wheeler’s Designing Brand Identity will be familiar with her one-page process. For those who don’t, here it is, on @issue.

Brand identity process

Alina is one of the many great contributors to my next book, sharing stories on design pricing and handling the client approach. (Thanks again, Alina.)

Logo Design Love: A Guide to Creating Iconic Brand Identities, second edition

6 appreciated comments

  1. An enlarged version please?

  2. Through the link, MiloW.

  3. John Spiegel

    Spectacular book! Should be on any designers list of must have books!
    Thanks for sharing David!

  4. Uzo

    Hi David. Great post, great book. You’re doing a great job with logodesignlove.com and davidairey.com. (I’m a huge fan, and truly respect your work.) God bless you!

  5. Uzo

    identitydesigned.com as well! :)

  6. Mr. Airey, you are one of the authors that I value so much besides Ms. Alina Wheeler. I’m actualy using the first edition of LDL and Wheeler’s Designing Brand Identity as my main literatures for our thesis. It is one of my great goals to have a chat with you about designing and developing university logos.

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