Jul 22, 2010read the 12 comments
Braun logo evolution
The original Braun wordmark was designed by Will Münch in 1934.
This reversed option (below) came about in 1939.
“Wolfgang Schmittel joined the Braun design department as a freelancer in August of 1952. Upon his arrival, he revised the Braun logo and also gave it a reduced, constructively comprehensible form.”
— SIGHT UNSEEN
As we see it today.
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Update: 23 July 2010
Daniel sums it up nicely when he says, “I absolutely love the geometric simplicity of the current incarnation, although their actual product and packaging design leaves a lot to be desired.”
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View more evolution posts in the imaginatively-named evolution category.
Via Sight Unseen.
12 appreciated comments, click here to add one
mircha69
nice and clean, worked for them very well especially if it’s been around and survived since 1952…still looks like it was designed yesterday
off topic: nice book , mine arrived and i got through half of it, very good book especially for those that are just begining
cheers!
Jul 22nd, 2010
Billy Holm
The idea of the logo is still the same, it has worked since 1934 and that’s just awesome. That’s how is supposed to be, great logos last forever.
Jul 23rd, 2010
Q
simplicity rules!
Jul 23rd, 2010
Stripeyhorse
Totally agree with Billy, a good logo should last forever. Like Coke, they have changed very little over the years when compared to Pepsi.
Jul 24th, 2010
Steve Maggs
It definitely proves that when a design is simple and strong it can age brilliantly. This logo is actually a lesson in that that a lot of modern logos in the web age should learn from.
Jul 30th, 2010
Mariano
This is a great logotype, I love simplicity and I like this one.
A good logo doesn´t follow trends. I refuse to make web 2.0 logos!
Aug 4th, 2010
Shane
Great post, and great logo!! So simple and so memorable!!
Thanks for sharing.
Aug 6th, 2010
René
It’s great to see a subtle evolution of a logo over a large period of time. I’d never seen the original Braun logo before but you can really see the development without pushing too far from the original
Aug 16th, 2010
jay
actually, the 1952 design and the current one are slightly different.
if you look at the arc of the A, U and N (and the counters of B and R) they are more curved and not as flat as the 1952 grided design.
Somebody must have revised it again and and it is now less geometric
Aug 30th, 2010
Erin
It’s so useful to see that a subtle, smart idea can make such a profound difference on the longevity of this logo. Thanks for sharing, it’s an inspiration!
Mar 7th, 2011
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