Logo Design Love

on logos and brand identity design

Braun logo evolution

The original Braun wordmark was designed by Will Münch in 1934.

original Braun logo

This reversed option (below) came about in 1939.

original Braun logo

“Wolfgang Schmittel joined the Braun design department as a freelancer in August of 1952. Upon his arrival, he revised the Braun logo and also gave it a reduced, constructively comprehensible form.”

revised Braun logo

As we see it today.

Braun logo

Braun packaging


Update: 23 July 2010
Daniel sums it up nicely when he says, “I absolutely love the geometric simplicity of the current incarnation, although their actual product and packaging design leaves a lot to be desired.”


View more evolution posts in the imaginatively-named evolution category.

Via Sight Unseen.

Logo Design Love: A Guide to Creating Iconic Brand Identities, second edition

13 appreciated comments

  1. nice and clean, worked for them very well especially if it’s been around and survived since 1952…still looks like it was designed yesterday

    off topic: nice book , mine arrived and i got through half of it, very good book especially for those that are just begining


  2. The idea of the logo is still the same, it has worked since 1934 and that’s just awesome. That’s how is supposed to be, great logos last forever.

  3. Q

    simplicity rules!

  4. Stripeyhorse

    Totally agree with Billy, a good logo should last forever. Like Coke, they have changed very little over the years when compared to Pepsi.

  5. It definitely proves that when a design is simple and strong it can age brilliantly. This logo is actually a lesson in that that a lot of modern logos in the web age should learn from.

  6. This is a great logotype, I love simplicity and I like this one.
    A good logo doesn´t follow trends. I refuse to make web 2.0 logos!

  7. Great post, and great logo!! So simple and so memorable!!
    Thanks for sharing.

  8. It’s great to see a subtle evolution of a logo over a large period of time. I’d never seen the original Braun logo before but you can really see the development without pushing too far from the original

  9. jay

    actually, the 1952 design and the current one are slightly different.
    if you look at the arc of the A, U and N (and the counters of B and R) they are more curved and not as flat as the 1952 grided design.
    Somebody must have revised it again and and it is now less geometric

  10. It’s so useful to see that a subtle, smart idea can make such a profound difference on the longevity of this logo. Thanks for sharing, it’s an inspiration!

  11. Klaus Leuschel

    The years after 1952 were the best, untill Gillette bought the company. American Marketing geniuses are hardly trained to understand anything design, so in the end we have a Braun logo as it is … on packaging as it is … with a product that has hardly anything to do with the design approach as established in the years of Dieter Rams. That is particularly sad, as they own the biggest archive of potentially “ever-green” longtime-sellers compared to their competition. :-(

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