Eero Aarnio is the designer and innovator behind some of the most recognisable Finnish furniture pieces of the last century. The Helsinki studio of Bond created the logo for Eero Aarnio Originals, the new company that manufactures Aarnio’s original designs. The logo is based on Aarnio’s most iconic piece, the Ball chair.
Photography by Carl Bergman.
Bond experimented with various design executions before finalising the mark, and while the typography on the right (below) still gets the idea across, it’s obvious how much stronger the one on the left is, despite being too detailed for the website favicon.
The Ball chair was designed in the early 1960s, debuting at the Cologne Furniture Fair in 1966.
“And since I tend to simplify things, I removed all the corners.”
— Eero Aarnio