Logo Design Love

on logos and brand identity design

The story behind the English National Opera logo

The following tale about how the English National Opera logo came to be is excerpted from Graphic Journey, Mike Dempsey’s blog on graphics and living.

Our work for London Chamber Orchestra (LCO) had caught the attention of English National Opera. I went to see them knowing that they had already seen five other consultancies. I got on so well with ENO’s director of corporate affairs, Keith Cooper, that he sellected us to create their new identity before I’d left the meeting. For me, this was to become another of those projects of a lifetime.

The story of the creation of the logo is worth a few lines. I used to live in Islington and travelled to work on the 38 bus. This is well before mobile phones. So it was a great place to think. And over the ensuing years I would clock up a lot of thinking on that bus. So there I was trundling down the Kingsland Road thinking about the essence of English National Opera. I started scribbling singers, arms out stretched, opened mouthed. I looked down at my drawing, zeroed in on the face and had one of those rare ‘eureka’ moments. The face turned into an E and an N for the eyes and a large O for the mouth. Later that day in the studio it became this…

English National Opera logo

That’s how things happen sometimes, quickly and effortlessly. And the art of looking beyond what is before you is crucial to capture the unexpected. I presented the above sole option to the client. I was so sure it was right, and it was. We went on to overhaul everything. For many years working for ENO was a real joy and I gained, and still have, a soft spot for opera…

English National Opera

English National Opera

English National Opera

Read more about this stage in Mike Dempsey’s career on Graphic Journey.

Logo Design Love: A Guide to Creating Iconic Brand Identities, second edition

5 appreciated comments

  1. I’m glad you posted this,, it was groundbreaking at the time. A great idea, carried out with craft and emotion. CDT were one of the great design agencies when I was at college along with The Partners, Lewis Moberley, Michael Peters, Pentagram, Minale Tattersfield, Trickett & Webb…

  2. Cool story, bro. No really, I liked it. Graphic design is great when it just hits you like that. You feel like Rain Man.

  3. Steve

    Great logo, I saw the open mouth right away, you got the scale just right.

  4. Nice story but is by far too subjective and the resulting design looks empty to me.
    Talking about emotions and feelings and effortless actions maybe will get some people wet in the eyes but is not enough for a good logo.
    I do not get that feeling which is described in the story by looking at the drawing.
    Just another logo pretending to be awesome.
    I must be blind.

  5. Eric Serre

    Check out the logo for “Opera de Montréal” done 10 years ago: same type getting bolder and bolder.

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