The Ghostbusters logo, a blobby white figure bursting from a red universal ‘No’ sign, came about when the film’s producers wanted to print a teaser poster at a time when the studio hadn’t yet secured the rights to the name.
Michael Gross, an art director and associate producer on the film, worked with one of his artists, Brent Boates, to generate an image that would get the idea of the film across without actually using a title.
Courtesy of The Neal Peters Collection
Their effort to design an instantly recognisable, generically familiar ghost was almost too successful. Harvey Comics, who published Casper at the time, claimed that the logo was too close to their bad-tempered bully character Fatso, and later sued Columbia. “There are only so many ways you can draw a cartoon ghost,” said Gross of the controversy, which was settled out of court.
Here’s the 1984 trailer.
Brought it all back.
Let’s not mention the sequels.
Michael Gross, who designed the Ghostbusters logo, dies at 70, on nytimes.com
Ghostbusters, meet the man behind the logo, on telegraph.co.uk