Nov 17, 2012read the 16 comments
Katona József Theatre
This might be a self-initiated project, but regardless, nice idea.
It’s by Budapest-based Botond Vörös for the Katona József Theatre.
“The quote marks refer to theatre masks, a well known theatre motif.”
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16 appreciated comments, click here to add one
Yaco Roca
Clever, it has that classic “Aha!” moment when you notice they are more than mere quotation marks.
Nov 17th, 2012
April
Clever and subtle and really brilliant thought-process. I think designers and creatives will love it…but I wonder will it be too subtle for the average eye?
Nov 17th, 2012
arindam
Hidden yet obvious. It has taken a long time to see such a creative idea out of quote marks.
Nov 17th, 2012
andrei
i think people too will get it. In time maybe, but it’s there to be discovered. Great job!
Nov 17th, 2012
Natasha McEachron
I agree, very clever yet subtle. I get the idea/relevance of the theater masks but I don’t understand the use of a quote mark as it looks like a closing quotation mark after the theater’s name. I’m curious to know if they were used simply because they inspired/fit the mask idea or if there was some other reason. All in all, nice concept.
Nov 17th, 2012
Stuart Crawford
Love it, and don’t see how people wouldn’t get it.
Nov 17th, 2012
Shaire Werpers
Like the idea, i think it’s clever. But, reading the reactions, and how much attention it gets, i think is little overrated.
As a consumer i wouldn’t make the link to the masks, now that it’s been sad you do see it. No offense to the designer, but the concept maybe has more potential.
Nov 18th, 2012
iain
Am I being stupid? I see why theatrical masks are relevant, but why are quotation marks directly perinent to or expressive of theatre?
If it was a personal brand for a theatre critic or theatrical review magazine or radio show about theatre it would make complete sense. As it is, I see a clever idea applied attractively but innapropriately.
Nov 18th, 2012
tishert
I’ve seen something really similar to this:
http://www.portoeditora.pt/headerPE/images/logoPE_2010.gif
Nov 19th, 2012
Jon
I can’t help the feeling that this is perhaps a design which is simply too clever for its own good…
Nov 19th, 2012
wilsonality
I love it
Nov 19th, 2012
giulietta
I love the idea of the masks and the black and red. Yet, like mentioned above, I don’t quite understand the half quotation mark. Maybe there is another way to show the smile/frown? Not sure.
G.
Nov 19th, 2012
Innat
The Idea is very clever. Love the design. People may not get it though – but I think with time it will be accepted very well by the audience.
Nov 20th, 2012
Yaco Roca
I agree that relevance is an issue: the half-hidden masks-as-quote-marks are clever, but that concept is hurt by the quotes having no obvious meaning or relevance beyond being visually convenient.
The identity could be expanded to use the quote marks to actually quote something. For example, famous quotes from plays, chosen for their relevance to the personality of the Katona József Theatre.
Nov 20th, 2012
nia
Too subtle for my husband to see and he’s a web designer.
Very clever though.
Jan 16th, 2013
Jamie
I agree with others that this may be a little too subtle for it’s own good, but it is beautiful…
Feb 7th, 2013
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