Logo book by Michael Evamy | Logo Design Love

Jan 25, 2008

Logo by Michael Evamy

Logo, a book from design journalist Michael Evamy, was published in 2007 by Laurence King.

From the blurb:

‘Logo’ showcases the greatest logos in use today. Whether it is the product of a flash of inspiration or a flood of research, the logo remains one of the most powerful resources available to organizations for winning the attention of a global, time-poor audience.

One of the things I enjoy about this publication is how the vast majority of logos are shown in black only, stripping the colour away so that only the form remains. Any logo designer will tell you that colour is secondary to the design, and it’s normally left until the end of the logo design process.

I wanted to see more in the way of descriptions - an insight into the thought process behind each design. I can, however, understand that this wasn’t possible due to the sheer number of logos showcased, and there is at least a note about the individual designers and the date of creation.

You can purchase ‘Logo’ directly from the Laurence King website, or through Amazon.com.

More logo design book features will follow here soon.

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19 excellent comments, leave your thoughts or ping me!

Mark McGuinness

Looks great! Good luck with the new blog.

Mark McGuinness’s last blog post..For Your Commenting Pleasure

Jan 25th, 2008
David Airey

Hi Mark,

It certainly is a great book. Thanks for the luck, and for the recent mention on your blog.

Jan 25th, 2008
johno

Congratulations on the launch, David. A great idea. That reminds me: must send you samples of good Japanese logo design.

johno’s last blog post..FontBook

Jan 25th, 2008
Archit

Congratulations on your new blog’s launch David!

As expected you excel at this one too! Nice articles. Best of Luck!

Archit’s last blog post..N95 Accelerometer

Jan 25th, 2008
David Airey

Johno,

That’d be superb if you sent Japanese logo samples. Thanks for the offer.

Archit,

Very kind of you.

Jan 25th, 2008
James Kurtz

Looks like a great book!

Congratulations on the new site. I’ve already subscribed and can’t wait to follow and read. Take care and good luck.

Jan 25th, 2008
PG

Just curious, but is the “heart” for your blog logo supposed to be kinda weird in shape? It just doesn’t look very symmetrical.

Jan 25th, 2008
Jeff Fisher LogoMotives

David, great start on sharing the “logo love.” Thanks for the mentions on day one.

The Evamy book is a great resource. It should be a welcomed addition to any designer’s logo/identity library.

- J.

Jan 25th, 2008
David Airey

James,

Thanks for subscribing buddy.

PG,

I think I duplicated one half of the heart and flipped it, but I’ll make a note to double-check.

Jeff,

You’re very welcome for those mentions. You keep writing great content and I’ll keep recommending you.

All the best.

Jan 26th, 2008
Mihaela Lica

David, I am not sure whether this book is something I need to add to my collection (he he - lately I only bought belletristic). I am missing something in your review… You are so passionate about what you write at davidairey.com. This review let me hungry for more. I am sure it is a good book, but do you love it or is there some other book you like more? ;)

Mihaela Lica’s last blog post..Social Network Automation and Why You Don’t Want to Be Part of It

Jan 27th, 2008
David Airey

Hi Mig,

You could say that a lot of logo design books are purely aesthetic, but this one goes further with a well-written intro, and valuable notes about the majority of logos. Saying that, I always want to know more about process and thinking, which is why ‘Marks of Excellence‘ is next on my shopping list. It focuses on the more popular designs around the world, giving more specific details along the way.

Jan 28th, 2008
Vitaly Pedchenko

Hi David,

Nice blog and information, I am going to order this book :)

Also, it was very interesting to find your “logodesignlove.com” blog because I have “I love logo design” page on my website where I collect interesting information and facts about logos :)

Good luck with your blog!

Jan 28th, 2008
Jacob Cass

David I would be interested in knowing what books on design you actually own? And your favourites? I have had a look at this book in the library, pretty resourceful.

Jacob Cass’s last blog post..DON’T MISS: The Best Graphic Design Articles from January 2008.

Jan 28th, 2008
Mihaela Lica

WOW! Thanks, David. I heard about that one. Actually, after reading this review on your new and awesome blog, I’ve done my homework and decided to buy it. Knowing about logo trends and design in general is vital in my line of work.

Mihaela Lica’s last blog post..Social Network Automation and Why You Don’t Want to Be Part of It

Jan 29th, 2008
David Airey

Vitaly,

Thanks for the compliment. It’d be great to know what you think of the book when it arrives.

Jacob,

I’ll be covering more books here, and probably over on davidairey.com for different design-related books.

Mig,

Are you buying the ‘Logo’ book or the ‘Marks of Excellence’? Regardless, I hope you enjoy either purchase, and you’re very welcome.

Feb 1st, 2008
logo

‘Logo’ is a really good book, but make sure you get the 2nd edition, as the first edition is incorrect…

say no more!
;-)

Feb 22nd, 2008
David Airey

I did notice that a few of the index entries don’t lead to the proper pages. Still, it’s a small price to pay for an excellent book.

Was there something else you were referring to?

Feb 22nd, 2008
logo

Oh I didn’t notice that, but what i did notice was work credited to the wrong designer, bit of a shocking story, but no fault of the publishers or the author, anyway, it’s been amended, so you’ ll just have to look for it in the 2nd print :)

Feb 22nd, 2008