“Logo showcases the greatest logos in use today. Whether it is the product of a flash of inspiration or a flood of research, the logo remains one of the most powerful resources available to organisations for winning the attention of a global, time-poor audience.”
I appreciate how most of the logos are shown in black, stripping the colour so that only the form remains. When I’m working on a client project I focus on shape and form until the latter stages, because form is where the meaning is, and colour is much easier to change.
It would’ve been good to see more in the way of descriptions, but I realise this wasn’t possible due to the sheer number of logos showcased, and there is at least a note about the respective designers and dates of creation.
Purchase Logo from Laurence King or through Amazon:
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