Logo Design Love

on logos and brand identity design

Logos using the standby symbol

I’m often emailed asking for advice about logo projects, and it’s a little surprising how many designs include similar ideas.

Next time you think about using a standby symbol in your logo, remember, it’s been done before.

Camden Town

Camden Town logo


Lumison logo

Flick Off

Flick Off logo

Standby Records

standby logo


TechMission logo


Cencion logo


Indesit logo

The Gadget Show (thanks Roy)

The Gadget Show logo

Esport TV (thanks Wez)

esport.tv logo

Kogan (thanks Sixem)

Kogan logo

Goodwrench (thanks Plamen)

Goodwrench logo


Germanos logo


HiQnet logo

Q-dance (thanks David)

Q-dance logo

EcoGeek (thanks Photocritic)

EcoGeek logo

HiWired, Inc. (thanks M.)

HiWired logo

Staples Easy Tech

Easy Tech logo

GameVicio (thanks Lucas)

GameVicio logo

Gateway (old logo, thanks Jon)

Gateway logo


ECOT logo


Informedica logo

Think First

Think First logo


GridPoint logo

Gabriel Gely Design Group

Gabriel Gely logo

Snap TV

Snap TV logo


Aveon logo

Bragunica Innovations

Bragunica logo

Tecconex (thanks Stephen)

Tecconex logo

Proven Choice

Proven Choice logo


PC.com logo

Digital Peach (thanks Brandon)

Digital Peach logo

Vobis Online (thanks Cristina)

Vobis logo

Com On (thanks Bernard)

Com On logo

Power of One (thanks David)

Power of One logo

Logo Design Love: A Guide to Creating Iconic Brand Identities, second edition

84 appreciated comments

  1. Flick Off is hilarious. LOL!

  2. I think the best use of it is in Five’s Gadget Show logo, which rotates the symbol into a G: http://gadgetshow.five.tv/gadget-show

  3. The examples shown are good. Of those shown I would have to say the Gadget Show or Flick Off are on top. Reminds me of a button design: http://tinyurl.com/bdokex

  4. Haha. Nice. I never realized so many logos used this symbol. I think I like the gadget show the best.

  5. thank you for featuring The Gadget Show in this blog! The animated version of the logo (see demand.five.tv for the On-Demand service, it’s the first 30 seconds or so) is pretty awesome, too.

  6. Also worth a mention: Ecogeek: http://www.ecogeek.org/

    Which, interestingly enough, I found via http://www.logodesignlove.com/logo-design-love-awards-results


  7. Thanks for posting this article. I hadn’t realized how many times the standby symbol had been used… and I’m pretty sure there are many others out there as well!

  8. Interesting to see how many logos are using the standby symbol, and I’m sure this post only represents some of them. The strange thing is, I’m not sure the symbol makes sense in most of these marks. Granted I don’t know what most of these companies do, but when looking at their logos some are just making sense with the standby symbol.

  9. Lucas

    No Brasil. Revista GAME VICIO

  10. Thanks for the additional suggestions, which I’ve added — already doubling the number of logo examples!

  11. Flick Off – I said “whoa! … oh! lol”

    Personally I’ve avoided using the symbol because I’ve seen it it so many logos.

  12. On the subject of “Flick Off”, I’ve seen another climate change logo, that is a sticker that reads “Switch me off before you go-go”. Used on photocopiers, PCs and Lights, etc.

  13. David

    check out http://www.q-dance.nl for a small variation

  14. Me too, Matt.


    I wasn’t previously familiar with the Flick Off logo, but it’s not one I’ll forget in a hurry.


    I’ve added your example, cheers bud.

  15. Hi!

    here is the stanby symbol too, and it represent a cup of coffee too.


  16. Thanks for the shout-out, although I’m not sure what I did!

    Nnice roundup. I’m sure this will rival the swoosh in no time.

  17. Thanks, Ivan.


    I noticed over on the Brand New blog that you inserted the old Gateway logo into a comment. I wouldn’t have picked up on that one if it weren’t for your input.

  18. Wow, I agree with James… I never realized how many they were lol! It might (actually…. in the process to) become another “can’t stand it anymore” icon like the word “cyber”….

    To my eyes, my award for best use, execution and communication effectiveness goes to EcoGeek. Love it!

    Cheers and have a good weekend everyone!

  19. Nice one, Stephen.


    I published this post with just seven examples. There are now 28, and that’s in only a couple of hours of suggestions!

  20. dsmith

    I know we’re here for logo talk and not icon talk, but one thing I find fascinating is the standby icon itself… I’ve always thought of it simply as the ‘power’ icon and until now had not heard it referred to by its original name and intent.

    Although its changed to also be known as the generic ‘power’ icon, it makes much more sense graphically as a standby icon in relation to the ‘on’, ‘off’ and ‘toggle’ members of the icon set. Cool!

  21. This post has removed all possibility of me ever considering using the standby icon in any of my future logo designs. :-)

  22. Brandon

    Another, this one a little more unique:


  23. There’s so much irony in Bragunica Innovations.

  24. M.

    Guess I’m looking for these after this post! Just happened to notice:


  25. Wow, never knew there were so many… I’ve also designed one with the standby symbol:


    Love the flick off one :)

  26. Elisa

    It would have been interesting to know which industries the companies belong to – seems to me they are spread, but I don’t know most of them!

  27. Good post. Someone said it earlier that the standby symbol doesn’t seem appropriate for all. The one that sticks out to me is Goodwrench Auto Parts. ? I admit the old logo needed a revamp, but why they decided the stand by symbol was the way to go baffles me.

  28. EcoGeek got my creativity vote.

    But should any receive a utility vote? “Standby” or “sleep mode” has to be one of the poorer choices for a logo. For instance, ThinkFirst (dead link?) focuses on technology innovations. You need to be awake for that line of work.

  29. this is incredible. Who could’ve thought that there are so many logos using the same stand out element in their design.
    Thanks for putting this collection together.

    Perhaps you can turn this into series, and showcase other logos using same/similar design element in them?

  30. designByLefty

    i don’t know about the other logos, but the indesit logo was created in 1998 and i think it was one of the first to use this symbol and was very innovative at time.

    +1 FLICK OFF :))

  31. oh, interesting – didn’t know there are so many :) not so exclusive.

  32. so much for creativity hey?

  33. drew

    The next time you think about using the word “love” or a heart in your design blog name or logo… remember it’s been done before

    Just playin’ ;)

  34. Dom

    HiWired is the top choice for me, followed by Staples easytech logo.
    I like the perspective of HiWired, and the simplicity. Easytech uses the symbol as an e, also. Very memorable and clean! Less is best!

  35. Hahahahaa…
    i didn’t realize this icon have been used by many logos until now.
    Thanks for another great article!

  36. “Remember, it’s been done before.” – Love that!

    – Remember, at least try and do some research before creating logos or marketing campaigns and don’t be so damn lazy!! Pshh!

    Thanks again for the good article.

  37. Panasit,

    The irony makes it more appealing. :)


    The Goodwrench redesign is an odd one. I wonder if they gave any other meaning to the icon, besides ‘standby’ or ‘power’.


    I think that was a dead link. Thanks for pointing it out (removed).


    Nice idea. I may just do that.


    Touché. A series of logos using the heart symbol would be even larger!

  38. Noe

    I Agree. FLICK OFF made me laugh! funny logo but well executed.

  39. Er.. next time I think about designing ANY logo, I’ll remember it’s been done before. Although, yes, any symbol that we see everyday must have been used at least a million times before. And we can all strive for a little more creativity and originality.

    Nice post! Cheers.

  40. Wow, Flick Off is awesome haha. That is crazy how many use the same idea. I thought the list was never going to end.

  41. thanks for the list, didnt realise there was so many company using the standby symbol out there.

  42. Josh

    Also, it’s worth taking a look at the new logo Best Buy’s “Geek Squad” is using…


    it’s a nice update/change from their boring black and orange circle. Easily my favorite use of the standby, and one of my favorite of last year

  43. Yeah, agree with the others, Flick Off is very good. Another one for your list:


  44. David

    …and the current “Power of One” campaign for Energy Efficiency Ireland, @ http://www.powerofone.ie/

  45. And here are a couple more:

    http://bit.ly/OFQXu (Serveron)

  46. David, there is another great example on the Wolda website for “Molla” here: http://www.wolda.org/?page=8

  47. Thanks for the additional suggestions, everyone. I’ll update the post as soon as I have a chance, linking to your sites (for those who have them) as a little way to thank you.

    Duty calls, and I’m off to collect my girlfriend from her work.

    Have a great weekend!

  48. From the founder of eBay, The Omidyar Network (ON):

  49. Robert

    Just to add my little contribution : I recently fell over a “Presto” logo http://www.prestomypc.com/

  50. Some nice logos in there though. Thing is the stand-by mark is one of those (I suppose like hearts) marks that just cries to be used and works in the right context.

    I did a similar logo for a photographer friend using the timer icon on a camera to make the letters ‘C and J’. It looks nice and works really well but admittedly does have an air of familiarity about it.

    No right or wrong here I reckon but yeah, definitely been done before.

    I didn’t even notice ‘flick’ at first double take made me smile like a smiley face…now there’s another icon!!

  51. It seems one of the most biggest problems designers have is avoiding what has gone before. Is it even possible anymore? These are always very useful posts, bringing (possibly) overused design elements together in one place is a great reference.

  52. In 1899 the head of the US Patent Office resigned his position because, he affirmed, everything had already been invented.

    I have said this before, but believe it completely, creativity and invention, like creation and evolution, is mostly a gradual process with some spectacular mutations along the way.

    I am perfectly content to be simply a part of the process (with a tiny bit of hope I’ll create one of those spectacular mutations!).


  53. Al,

    The smiley face is definitely another you can find used on many occasions, with one of my favourite being Landor’s People PC logo.


    Glad you find this a useful resource. I’ll see what else I can put together for future posts.


    Nice tidbit there. I wonder what the head of the Patent Office would’ve thought about the internet.

  54. Its a little played out.
    good post thanks mucho.

  55. The Flick off logo is monumental in scope. I won’t forget that for a while.

  56. Aaron

    I think the flick off is one of the better logos there, but does anyone else read flick as the “f” word?

  57. “flick off” is the best. read’s “f–k off” with the power btn as the giving the bird. hahaha.

  58. As with logos revolving around any concept, some well executed ones (Flick Off, for example), and some poor (and inappropriate) ideas too: nice showcase!

  59. Lucas

    Mais uma no Brasil http://www.nicoli.com.br/

  60. Don’t you think that Quicktime falls into the same category? :)

  61. Johsh

    I’m wondering what the designer who designed “Flick off” was thinking. Haha…

    The thing about using the standby sign is that none of those brands are large, and none of those logos strike me as iconic.

    So I say if you want to use a symbol like that, go for it. It doesn’t matter if everyone does it, you can do it to, as long as you do it better than everyone else.

  62. also see http://www.stantondj.com/v2/index.asp which i thought was great when i first saw their logo but now having seen your list realise they were not that clever

  63. And another .. http://www.digicape.co.za. One of our authorized Apple resellers in Cape Town.

  64. Blake

    Standby symbol?

    I thought it was the on/off symbol!

  65. Dmitry

    Here’s another one, http://i-on.ru/Images/ion_logo.gif (a Russian electronics chain).

  66. Mike

    And yet another one: http://www.infotrustllc.com/

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