Logos, symbols and marks, and the stories behind them. A library of identity design since 2008.
Dali’s Chupa Chups logo
Salvador Dalí, 1969
The story of the NBA logo
Siegel+Gale, 1969
The oldest registered trademarks
1876
Hobo signs and symbols
The Guinness harp: a mark of Irish heritage and identity
1876
Ghostbusters
Brent Boates and Michael Gross, 1984
Behind the Volvo logo
1930
The story of the Coca-Cola logo
Frank Mason Robinson, 1886
Microsoft’s new logo
2012
NASA logo evolution: meatball vs worm
Danne & Blackburn and James Modarelli, 1959
Logo Design Love, third edition
The guide to creating iconic brand marks, revised for 2026 with new case studies. Earlier editions are published in thirteen languages.
“Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable.”
“The design world is better off for this book.”
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From the archive
Saul Bass logos, then and now
Saul Bass
A history of the Hollywood sign
1923
Aston Martin logo evolution
1927
The Atari logo: behind “the Fuji”
George Opperman, 1973
Trademark symbols, what’s the point?
The “wheelchair” symbol gets an update
Accessible Icon Project, 2014
Fiji Airways logo
Makereta Matmosi, 2012
Some of the best logos are obvious.
Goodyear’s iconic Wingfoot
Frank Seiberling, 1900
Evolution of the SKODA logo
2011
Amnesty International
Diana Redhouse, 1963
Red Cross logo
Henri Dunant, 1863
Brentford FC crest redesign
Article, 2016
FIFA World Cup logos
eBay in corporate standardisation
Lippincott, 2012