The 1957 book Marken und Signete, published by Julius Hoffmann, features logos by designers such as Helmut Salden, Roger Excoffon, Anton Stankowski, Philip Grushkin, and George Salter. Images have been archived on Flickr thanks to the Herb Lubalin Study Center and Stephen Coles.

Marken und Signete book 1957

Stephen’s copy (above) was missing its dust jacket (below).

Marken und Signete dust jacket

A whimsical mark caught my eye — this one for Basel-based stationer Papyrus AG.

Designed by Swiss graphic artist Hermann Eidenbenz (1902–1993), who also designed Swiss and German banknotes. The only logo context I could find was this poster via the Poster Musem.

Papyrus AG Basel poster
Papyrus AG poster

The designers in the book are listed beside each logo. This monogram for KHR (below) was designed by Nuremberg-born Alfred Finsterer (1908–1996). Alfred returned to his hometown from Leipzig after the Second World War to find that all his work had been destroyed.

The Aspen Festival logo was by Austrian-born artist, sculptor, photographer, architect, and designer Herbert Bayer (1900–1985).

And this for Machinenfabrik Molins was crafted by the renowned FHK Henrion (1914–1990).

Used copies are available from AbeBooks. Also, Stephen Coles’ @typographica profile on Twitter is worth a follow.

Related, you might like this 1976 book, Signet Signal Symbol, by Walter Diethelm.


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