Click image for larger view, courtesy of Adrants
Here are some thoughts from Chris Glass.
“The more I thought about how I felt about the new identity, the more ridiculous I felt about having any regard or feelings at all.
“It’s soda. Headlines declare a financial meltdown threatens the entire planet and here I am considering the choice of thin san-serif.”
— CHRIS GLASS
I can empathise, but as Chris goes on to say, the feelings are still there, regardless of value within the grander scheme.
Image from FormFiftyFive
Image from Greg Verdino on Flickr
What strikes me most isn’t the typeface. It’s not the cheesy grin, either. It’s just how often the directors choose to rebrand/redesign/refresh.
Image courtesy of Chris Glass
Will the new shelf-image bring higher sales? I like to think my choice is based upon taste. But whether that’s the full reason… Martin Lindstrom sent me a copy of his book Buyology: Truth and Lies About Why We Buy. Interesting read so far, focusing on the largest ever neuro-marketing study. Maybe it’ll give me a little more insight.
Look at these classic Pepsi cans.
Familiar, distinctive, iconic. I wonder how many billions have been spent on branding between then and now.