No matter how clever or seemingly original your logo idea is, the chances are someone has come up with something very similar.
Optical Underground signage, photo via sf.racked.com
We’re surrounded by the same influences, the same shapes, forms, patterns. With hundreds of thousands of designers working on similar projects around the world, it’s obvious that ideas will, from time to time, look almost identical.
Here’s a tiny selection of what designers are up against.
Sumpter & Gonzalez and Stylegala
Scottish Arts Council and Artworkers
NBC and Nebraska ETV Network
“Tell yourself at every step in the design process that someone has undoubtedly already thought of this and what can you do to really set it apart. In design, and particularly logo design, the pessimistic axiom that ‘everything has already been done’ is becoming more and more true, and it is only the virtuous designer who can continue to stand out in a sea of sameness.”
— Mike Davidson
Update: August 2011
Some companies take things too far: Logo Garden ripoffs.