It gets more and more difficult to create original logos. No matter how clever your idea, there’s a good chance that someone has come up with something very similar.
Why is that?
We’re all surrounded by the same influences and exposed to the same shapes, forms, and patterns. With the importance of branding in the marketplace, and hundreds of thousands of designers working on similar projects, it’s obvious that ideas will, from time-to-time, look almost identical.
I’ve compiled a few similar logos, showing them side-by-side so you can see what graphic designers face today.
“Tell yourself at every step in the design process that someone has undoubtedly already thought of this and what can you do to really set it apart. In design, and particularly logo design, the pessimistic axiom that “everything has already been done” is becoming more and more true, and it is only the virtuous designer who can continue to stand out in a sea of sameness.”
— MIKE DAVIDSON
Others talking about logo originality
- Originality in logo design, from Mike Davidson
- The Quark logo, on Antipixel
- Quark reloaded, on Speak Up
- Which logo ripped off the other one? From Brian Yerkes
- Godbit logo imitation, on Godbit Project
- Hey Google! Where’d you get that logo? On ideasonideas
- Intel stole our logo, on EcoGeek
- Just how original is your logo design? On davidairey.com
Update: 18 August 2011
Some companies take things too far: Logo Garden ripoffs.