Logo Design Love, the book

2 thoughts on “Swisscom sketches

  1. I am with you – Sketches always seem to carry more energy than the polished designs. Kinda wish a rough sketch logo worked just as well for branding, with those stray lines, spills etc. By the way, I really like using watercolours in the design process. I will make sure to put it to use.

    Thanks for sharing.

  2. I am absolutely in awe of the extensive process Moving Brands goes into. Sometimes the visual result doesn’t always reflect the time and energy spent but I feel that this particular project does.

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