I found this on a post from The Disciples Of Design (no longer online).
Mentioned alongside was the 1962 experimental type booklet watching words move, by Ivan Chermayeff, Tom Geismar, and Robert Brownjohn. It was a new one for me so I searched a bit more and found some spreads.
“First published in 1962, this work of experimental typography uses letters in a single typeface, Helvetica, to achieve surprising results — motion and narrative, emotion and humor.”
There are a few more images on Rebecca Woodcock’s blog.
But my point is…
Looks excellent, and shows how a definition can be contained within the appearance of a word itself.
watching words move can be bought here: