Wine Searcher by Gareth Hardy
The designer talking about his work:
“Whilst in a bar, bored, staring at two empty bottles, inspiration struck. I am always looking at contours of objects. Lines are all around us and make the world we live in. I noticed that the contour of the bottles could be adjusted to reveal a pair of glasses. The first thing I did once I got home from the bar was to grab a piece of paper and sketched out my vision. I didn’t want to add too much colour so to not distract from the visual illusion, so the obvious colour choice of green, representing grapes used in the wine making process was an easy choice to make.
“If I were to design this logo again I would possibly spend more time on the type, but maybe the fact that the typeface is so simple helps the icon gain more recognition.”
— GARETH HARDY
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32 appreciated comments, click here to add one
Anthony Lane
Genio
Mar 21st, 2010
Tom
the familiar and the play…brilliant!
Mar 21st, 2010
Daniel Berumen
leaving the typeface simple was a good choice I believe.
It is interesting how he mentions that inspiration struck him, but what really made the outcome was experience and research.
It is excellent.
Mar 21st, 2010
Cassie Wallace
This is brilliant!
Mar 22nd, 2010
Mark Brand
All the time spent looking at bottles and sketching led to the final, simplified concept.
Mar 22nd, 2010
Jalu
totally genius!
I love it
Mar 22nd, 2010
Catherine
Ohhhh, nice. I so like clever logos. They don’t often come up but when they do, nice…
Mar 22nd, 2010
Stephen Lee Ogden
Quite nice.
Mar 22nd, 2010
aviko oloo
simplicity is the key,that’s a good illustration that we can get inspirations from anything or anywhere :)
Mar 22nd, 2010
Helen
I love the logo – so simple and clever, how a logo should be! Shame they didn’t take the same care with the photos, you can see the camera equipment
Mar 22nd, 2010
Alin B.
Brilliant!
Mar 22nd, 2010
Aaron Lee
Absolutely brilliant idea!
Mar 22nd, 2010
Noel Wiggins
Very nice, this one hit the mark.
Mar 22nd, 2010
Nate
Score. Wouldn’t change a thing.
Mar 22nd, 2010
dave k
nice work indeed,
honestly when i first saw this i thought binoculars but either way they work very well.
Mar 22nd, 2010
lee newham
It’s a lovely idea. The people behind wine searcher should use it. I agree, i’d update the type to something a little simpler and softer but the idea is so strong you could put any type under the symbol and it would still be great.
Mar 22nd, 2010
Jeya
Brilliant!
Mar 22nd, 2010
Elspeth
Ingenious.
Mar 22nd, 2010
Marty Jones
David, I’m confused. Was this design for an actual website? Wine-searcher.com doesn’t feature this logo.
Seems more like logopond material than an actual identity.
Mar 22nd, 2010
Archie Chen
This is the most fantastic use of brainpower I’ve seen in a while. Kudos to your logo design. I think the glasses and actual bottle are beyond genius. Please let us know what other logos you come up with. I may have to use you one day!
Mar 22nd, 2010
loco
wouldn’t be more clever to have two bottles has a pair of binoculars? just saying, no offense =)
Mar 22nd, 2010
Trish
Thanks David for showcasing Gareth. He totally deserves it. Hope people check out his other work as well. I’ve been a fan for a while now. This is a great example of an “ah ha” moment that went from idea to paper beautifully. Well done Gareth!
Mar 22nd, 2010
Roni Gomes
Just amazing!
Mar 23rd, 2010
Oscar
“didn’t want to add too much colour so to not distract from the visual illusion”
Wow this its the best example of Less is more, nice logo!
Mar 23rd, 2010
Kevin Burr
Even with such a smart and well thought out logo, you still manage to get a few haters. Blows my mind. Great work, Gareth. Love what you said about looking at contours of objects and how lines are all around us and make the world we live in.
Mar 24th, 2010
Brian Raszka
Clever logo. Love the thought that went into it. I think the double meaning of the icon really makes it memorable.
Mar 24th, 2010
Greg
This is a once-in-a-designers-lifetime type mark in my opinion. Ok, maybe over the course of a lifetime I’ll hit on a few of these, but they are very rare.
The simple type is a seasoned move, but I would have chosen a different font (looks like a standard system font – Silom or Krungthep?)
Again, stellar work. Wish I’d thought of it.
Mar 24th, 2010
Fabian
Well done my brother…got love when a design “just clicks”
Mar 25th, 2010
JJ
Failed attempt! I think it’s the perfect case of a great idea poorly developed. It is a good occurrence, but the logo lacks presence and absence of entity. Its fine lines are lost in the distance and are swallowed by stronger images and logos. Sorry to disagree with other opinions, but the “minimalism” sometimes does not work.
Mar 25th, 2010
Cristian
I was about to comment the same thing that “loco” said.
It is a great idea and I would have liked to see the same implementation using binoculars.
Mar 31st, 2010
charlie boy
This is a great concept, and execution.
Apr 2nd, 2010
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