“The goal was to create a brand that could inspire people as much as a Paralympic athlete does through determination and ability to overcome. It is a symbol that reflects not what sets us apart, but what makes us equal, a beating heart with endless energy.”
Quote via PSFK.
The Paralympic emblem is launched at Lagoa Rodrigo de Freitas
Sir Philip Craven, IPC President, with the Paralympic Games emblem
You can see how the emblem might animate in this short video.