Waddesdon Manor is the historical country seat of the Rothschild family in the UK and home to Waddesdon Wine, the official distributor for the Rothschild collection of wines. The identity, designed by London-based Paul Belford, included a simple, memorable logo.
Circles that form a stylised bunch of grapes isn’t new, but when the name of the brand begins with a ‘w’, and when the aim is to balance the tradition associated with Rothschild wines with a more modern approach to the wine business, the grape-like monogram is an ideal fit.
Packaging was created for Château Lafite and Château Mouton Rothschild, with each bottle wrapped in distinctive vintage maps of the respective vineyards.
A set of A5 cards was also designed, for printing on thick cotton stock with the logo punched out so it can be read on both sides.
View more from the Paul Belford team.