Logo Design Love

For graphic designers and all who love logos.

Original Apple office signage from $10,000

Apple office signage

Two original exterior office building signs will be auctioned in New York next month.

They measure approximately 46 x 49 x 1.5 inches and 33.5 x 36 x 6 inches, each with a separate stem piece. The larger sign is made of stiff foam with 6 vinyl applied colours; the smaller is made of fiberglass backed with metal, and vinyl applied colours.

They were removed from the Cupertino company headquarters in 1997 and given to a longtime Apple employee.

Apple office signage

Bonhams’ auction lot.

“The original Apple logo was designed with a bite in it for scale. Imagine… without the bite, it could have looked like a cherry. Rob was interested in making it instantly identifiable as an apple.”

Quoted from designer Rob Janoff’s website.

Via Quips. Office photo via Glassdoor.

Logo Design Love: A Guide to Creating Iconic Brand Identities

6 appreciated comments

  1. $10,000 for signage? so crazy.

    the crazier thing is that someone will pay that much for it.

  2. Pseudonym

    The story I was always told was that the bite was a reference to Alan Turing. When he was found after committing suicide, there was a half-eaten apple next to him.

    http://en.wikipedia.org/wiki/Alan_Turing#Death

  3. Anna

    I hope the one who buys the signs will donate them to SFMOMA or any museum for modern art.

  4. There are many who would buy it. It is iconic and the value will only increase over time. In fact the last time I visited the Apple campus, they still have some of the best signage design, period.

  5. Irina

    “I designed it with a bite for scale, so people get that it was an apple not a cherry. Also it was kind of iconic about taking a bite out of an apple. Something that everyone can experience. It goes across cultures. If anybody ever had an apple he probably bitten into it and that’s what you get. It was after I designed it, that my creative director told me: “Well you know, there is a computer term called byte”. And I was like: “You’re kidding!” – Rob Janoff

    The full interview -> http://creativebits.org/interview/interview_rob_janoff_designer_apple_logo

  6. I remember seeing a huge Apple banner with this logo many years ago in Shanghai (near the old airport). The Chinese tagline reads: 明日科技 今日享用. (Translation: Enjoy tomorrow’s technologies Today). It was a brilliant logo, and the tagline still remains relevant today.


Search

Supported by

From the bookstore

These and more here.

Web hosting by

Sites you might like

Join 250,000+ fans


logo design love heart