Bayer’s corporate logo, the Bayer cross, was introduced back in 1904. It consists of the horizontal word “BAYER” crossed with the vertical word “BAYER”, both words sharing the “Y”, and enclosed in a circle.
An illuminated version of the logo lights up the skyline of Leverkusen, where Bayer is headquartered. Installed in 1958, this is the largest illuminated advertisement in the world (according to Wikipedia).
It hangs on two 118-metre steel towers and possesses a diameter of 51 metres and a weight of 300 tons. It takes 1,712 40-Watt bulbs to light the display. In 2003, the Bayer cross was overhauled completely.
Image copyright: nasty hobbit lost
No other product has done more to make the Bayer name famous than Aspirin, developed by Felix Hoffmann and launched onto the market in 1899.
The following snippet comes courtesy of Neatorama, and the article, ‘scary science that humans have foolishly embraced‘.
“Got a nagging cough? Some heroin will fix you right up. At least, that’s what mothers believe in 1898, when they start buying Bayer Heroin for their sick kids.
“Soon approved by the American Medical Association, the drug is marketed as a non-addictive morphine substitute – which is wrong on many levels. Not only is heroin extremely addictive, but the body also metabolizes it into morphine.
“When reports of extreme addiction become known, Bayer acknowledges its blunder and stops making the medicine in 1913. But for the next decade, heroin lozenges, heroin elixirs, and heroin tablets continue to dominate the market.”
The Bayer logo has remained almost exactly the same for over a century, and works equally well at both large and small sizes, with or without colour.