Fijian airline Air Pacific is set to rebrand as Fiji Airways, with the new identity created by a local artist and based on traditional Masi artwork. The rebrand will see a revival of the Fiji Airways name, last used in 1951.
Photo via Fiji Airways
The airline worked with Fijian Masi artist Makereta Matmosi to develop the Masi symbol for the new identity.
“The circle has four crosses in the corners that indicate interconnection, like Fiji Airways connects people to the island.”
— MAKERETA MAKMOSI
There’s a press release on the Fiji Airways media section.
The new livery and interiors will be unveiled on October 10th, Fiji Day.
It’s the handcrafting that makes it for me. Additionally, it’s not a bird in a circle.