I was recently contacted by Mark Sinclair at Creative Review to help with the logo-specific April 2011 issue. I was asked (along with a group of others who are listed below) to nominate five of my favourite logos, and the choices were tallied-up alongside some internal voting to represent CR’s “top 20 logos of all time.”
Having read through the April issue (which is excellent) it’s clear that the top 20 consists mostly of designs that were created many years/decades ago. As stated within, “Affection and respect build over time.” Some truly iconic design work, too, with the majority having previously been featured here on Logo Design Love.
I judged my selection a little differently, basing my choices purely on the idea of the isolated marks, as opposed to recognition or flexibility. I reckon that’s partly why none of my five made it into the top 20, so I’ll share them here with you.
Mother & Child
An idea that once seen is hard to forget. Superbly captures the essence of nurturing.
Designed in 1966 by Herb Lubalin
Guild of Food Writers
They write about food. Brilliantly obvious.
Designed in 2005 by 300million
The Guild design did make an appearance on page 44 as a personal favourite.
Those who helped with the CR issue
Marksteen Adamson, Arthur Steen Horne Adamson
Philippe Apeloig, Apeloig Design
John Bateson, Bateson Studio
Michael Bierut, Pentagram
Connie Birdsall, Lippincott
Tony Brook, Spin, co-editor of Studio Culture
Mike Dempsey, Studio Dempsey
Michael Evamy, author of the best-selling design book Logo
Bill Gardner, Gardner Design
Sagi Haviv, Chermayeff & Geismar, interviewed here
Angus Hyland, Pentagram
Michael Johnson, johnson banks
Peter Knapp, Landor
John Lloyd, John Lloyd Design
Miles Newlyn, Newlyn
Paula Scher, Pentagram
Tony Spaeth, Identityworks
Armin Vit and Bryony Gomez-Palacio, UnderConsideration
Marina Willer, Wolff Olins
Michael Wolff, listen to him speak
Sincere thanks to Mark and the CR team for including me in such esteemed company.