Sep 2, 2010read the 24 comments
Landfit logo
“I had a great idea,” said Tim. “It’s called Landfit. I match people who have gardens that they don’t use with people who don’t have gardens who want to use that space to grow flowers, herbs, and vegetables.”
“If it’s about getting people to use unused spaces, why not grow vegetables in the unused spaces in the logo?”
— GOOD PEOPLE
Nice idea, designed by Good People.
More logos using negative space.
24 appreciated comments, click here to add one
AFD
Love it – the logo and the organisation :D
Sep 2nd, 2010
Billy Holm
Excellent work. Love this kind of logos. Simple, clean, one coloured with good typography and a great idea.
Sep 2nd, 2010
Lucho Lalev
Would be more than proud if it was my idea! Congrats!
Sep 2nd, 2010
Steve Maggs
Lovely logo execution. Is that a slug sneaking in at the end of the logo though? Surely not a welcome guest?
The logo look good on a t-shirt too, always a good test.
Sep 2nd, 2010
Lee Newham
Wow David, I had no idea you had posted this. Many thanks and thanks for the comments. We have been amazingly busy recently!
I’ll be in touch soon David, I promise. Lucho, keep making comments like that and I’ll have to add you to my Christmas card list!
Sep 2nd, 2010
Paul
What a great idea…on all levels.
Sep 2nd, 2010
cherie
That’s a great logo, and a great idea!
Sep 2nd, 2010
Dom
If I’m not mistaken the slug is actually an eggplant… although I stand to be corrected.
Great work.
Sep 2nd, 2010
Ian Cylkowski
That really is supremely clever.
Sep 2nd, 2010
Gareth Coxon
Like it!
Though I think a little more care in terms of placement and selection of the silhouette’s would have taken it from good to great.
Sep 2nd, 2010
Catherine
What a fabulous idea for a company. I miss my garden but I’m too far away to take advantage.
I love the logo as well (but reducing will be a wee bit of a problem me thinks).
Sep 3rd, 2010
Trish
Hope the company goes world wide. Lovely logo. Should last as long as the company, no problem.
Sep 3rd, 2010
David
Clever idea, although I agree with Catherine, it’s very detailed and anything smaller than we see here would be fairly difficult to see the effect. Having said that, the name would still be legible which is the main thing!
Sep 3rd, 2010
Ian
I like that a lot. Very nice.
Sep 3rd, 2010
leenewham
@David, It does go fairly small and yes, the name still reads. You ‘discover’ the vegetables when it gets bigger.
Sep 3rd, 2010
Lucho Lalev
Actually I love the idea of “discovering” the plants! :)
Lee, am I eligible for the Xmas card list already? :)
Sep 3rd, 2010
David Airey
You’re more than welcome, Lee. Credit where it’s due.
Sep 3rd, 2010
Kevin Burr
This is such a smart design. Very cool post, David! Thanks for sharing.
Sep 3rd, 2010
Keith
Cool concept, okay execution. More identifiable icons may convey a clearer message.
Seems very similar to this wordmark:
http://cargocollective.com/thinktank#355499/Origin-Electronics
Sep 3rd, 2010
peko
I love the logo. Looks very cool.
Sep 4th, 2010
Ian
Hi,
Worth noting that the concept of this was fist thought of in the UK by a TV chef Hugh Fearnley-Wittingstall. I man who is passionate about home grown food.
His site was setup about 5 years ago – http://www.landshare.net/
Sep 7th, 2010
leenewham
Actually the H F W landshare site was launched on April the 9th 2009.
The Landfit logo was designed in 2008. Tim had been toying with the idea of setting something along these lines for some time as he had been operating a similar idea informally for a while with neighbours gardens.
Whoever thought if it first, it’s a great idea and a very worthwhile cause in this day and age. We support any scheme of this nature.
Often various people have similar ideas at the same time independent of one another.
Sep 7th, 2010
Amanda
It works from a distance, but it boggles my eyes a bit when close up!
Love the colour. I am a HUGE fan of brown in design :)
Sep 27th, 2010
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