Belfast, Northern Ireland’s capital city (I was born just 12 miles away), has rebranded with a new logo design. You can see the new logo on the Belfast Tourism website.
“Belfast’s moment is here and now and must be grasped.”
— LORD MAYOR
From the Council website:
“The new brand is spearheaded by a heart-shaped B logo, accompanied by messages including the word ‘be’ – such as ‘be welcome’, ‘be part of it’ and ‘be vibrant’.
“Its aim is to help market Belfast to international visitors and potential investors, promoting the city as an exciting, vibrant and welcoming place.”
The Belfast logo comes in six colours: blue, grey, maroon, fuchsia, lime and aqua. It also has its own “bespoke” typeface (called Moment). You’ll find the brand guidelines here.
- Irish Times: A blank canvas for a new North
- Brand Republic: Belfast rebrands city logo to shake off old perceptions
- Belfast Telegraph: Feelings mixed over new branding for Belfast
Considering it’s modelled on a cross between my personal logo and that of Logo Design Love it’s clearly an inspired creation.