Apr 22, 2010read the 18 comments
Scandinavian logos from the 60s and 70s
I love the striking appearance from some of these classic Scandinavian logos.
Godfred H. Petersens Mobelvaerksteder
Aktiebolaget J.O. Carlsson
Anton Kildebergs Mobelfabrik
Textil Lassen
France & Son Aktieselskab
Kallemo
Unika Vaev
And not a gradient or bevel in sight.
View the full Flickr set here.
Reminiscent of these vintage logos.
Compiled by Oliver Tomas, via @BlairThomson.
18 appreciated comments, click here to add one
Gforce
simple no fuss designs – why over work it?
Apr 22nd, 2010
Jesse Sims
Great collection. I recognize a number of those from my History of Graphic Design class.
thanks for sharing,
Jesse
Apr 22nd, 2010
c l jones
Beautiful and simple. I love the Anton Kildebergs Mobelfabrik mark.
Interesting that they are all monograms, and yet all unique.
– c jONEs
Apr 22nd, 2010
Chris
I love seeing logos from previous decades! One thing’s for sure: those are all a lot more timeless than the “flashy” overdone crap that gets passed off a lot these days. Thanks for sharing David!
Apr 22nd, 2010
Deirdre
I’ll be thinking about the Textil Lassen one all day =)
PS David, Your site always cheers my day!
Apr 22nd, 2010
Neil Kowalewski
“And not a gradient or bevel in sight” — hopefully that will be the mantra of Web 3.0. :)
Apr 22nd, 2010
Victor Zuniga
The Anton Kildebergs Mobelfabrik is my favorite! Its all about those lines crossing between the J and the O to let you know it has to do with something about fabric. Genius.
Apr 23rd, 2010
Victor Zuniga
I meant the Aktiebolaget J.O. Carlsson one…
Apr 23rd, 2010
Giulietta
Yes, simple and clean, almost understated.
Apr 23rd, 2010
john spiegel
“Chris” said it best!…”I love seeing logos from previous decades! One thing’s for sure: those are all a lot more timeless than the “flashy” overdone crap that gets passed off a lot these days.”
The “flashy” logos of today are too decorative, many too similar.
Apr 23rd, 2010
lee newham
There is a certain retro chic about them, but if you scroll away form them do you remember them? Can you draw them without looking at them? Can you match the logo to the company?
Are they just letterforms like a lot of logo’s from the 1950′s-1960′s?
Apr 23rd, 2010
Snehal Patil
Thanks David for sharing them….As we say ‘old is gold’ that’s true in all cases. These are the logos which just make a mark in our minds without a second glance.
The art of simplification is indeed very difficult.
Apr 24th, 2010
Ian Houghton
Anton Kildebergs Mobelfabrik is probably my favourite. For me, it’s the most memorable and I love that blue as well. If anyone’s interested in seeing more mid-century design classics, Shelby White regularly updates his blog with some really beautiful images from that period. You can find him at wanken.com. :)
Apr 27th, 2010
Steve
Very nice! It is like some sort of language, almost as if each shape has some profound meaning.
Apr 28th, 2010
adrian
I really like the France & Son Aktieselskab logo. It’s good to be reminded of simple logos that just work, why overcomplicate things?
Great post.
Apr 30th, 2010
Genevieve
Wonderful post :) I love the timelessness and simplicity of these logos, it’s so inspiring to see this stuff. In particular I’m also drawn to the France & Son Aktieselskab logo, and also the Unika Vaev logo – the combination of the shapes and the blue is beautiful :)
Jun 7th, 2010
Sam Desborough
Inspirational, I love logos and letterforms like this. Bold colours that strike you in the face. Its things like the Bauhaus movement and Scandinavian art that has made Graphic design what it is today. I like this collection, it has given me some ideas.
Aug 27th, 2010
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