Logo Design Love

on logos and brand identity design

Vintage logos

I saw this a couple of years back on ISO50 but never got around to featuring it.

vintage logos

vintage logos

vintage logos

vintage logos

vintage logos

vintage logos

vintage logos

Too good not to share. View the full set on Flickr.

Logo Design Love: A Guide to Creating Iconic Brand Identities, second edition

19 appreciated comments

  1. nice collection!

  2. You can get the PDF I made with the whole set here. There’s also a similar book, published in 1973, I’ve made a PDF with it as well.


  3. A6

    Nice collection.

    I particularly like the PG one on page G-20. The connection between the two letters is kinda clever, although the right side of the G doesn’t seem quite right.

  4. Amy

    Nice find! More proof that good design stands the test of time. Of course people will always want their updates.. but lots of these are still lookin’ good.

  5. There are many delicious designs here! I love seeing logos from past decades – partcularly the 60s and 70s.

    One of my above favorites is the Englewood logo.

  6. jasonized

    Nice find!

    These logos still live their legacy. The forefathers of logo design.

  7. wow that second a…. fat! is that ‘candice’ i wonder

  8. These vintage love logo designs are very good. Artistically done.
    Good work! Keep it up!

  9. I refer to these all the time. Absolutely timeless.

  10. It’s always interesting to see logos from decades ago, you can see how design has progressed since and what factors have stood the test of time. Looking at these it’s clear the are all from the 60’s and 70’s, their usage of bold curved designs indicate this era well.

    Looking at the PG design this has a few characteristics of logo design from this era, most notably the three lines effect. The same can be seen again in ‘The Georgian Group’ and ‘Gerard Martin’ logos. Obviously this was one of the design styles of the time that certainly hasn’t passed the test of time.

    Having sheets of old logos such as this is always useful, if we can see what design factors can still be current decades on then we can learn how to create logos that will last for generations.

  11. Thanks David. This is a nice resource!

  12. Print-outs of these look great in my sketchbook and I always find myself using them as inspiration for new ideas and drawings!

    I wish I had the book.

  13. Dominic Rödel

    Bring back classical logo design everyone. PLEASE!

  14. Some very inspiring stuff in there actually.

    We can all I’m sure spot some shapes in there we’ve seen in some modern logos. Designers are often inspired by the past/other designers.

    I love vintage and would look to see more vintage samples at Logo Design Love :)

  15. Notice the one thing all these logos have in common that logo designers need to do more


  16. Jason Kwok

    Awesome article. Just timeless.

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