“You can’t expect a man, who’s successful business-philosophy is, ‘Screw it, let’s do it’ to really care much about this inconsistency in the visual identity of the Virgin brands. And after all, isn’t he himself the consistent identity of the Virgin brand?”
VIBE shows us just how many Virgin sub-brands there are, and how different the identities look.
Some of these look tacky, but it’s a good reminder that your logo isn’t your brand. A small part of it, sure, and an important identifier nonetheless, but there’s so much more to a company than visual identity.
The handwritten Virgin mark, white on red or vice versa, is undoubtedly one of the most recognisable logos in the world, but it’s Richard Branson who’s the force behind the empire.
Even more Virgin logos on VIBE (broken link removed, 2014).
Along similar lines: 10 handwritten logo designs.