“A typical problem, in that it involves two unrelated subjects:
“Television Associates wanted to use the initials, TA as a logo. Instead of trying to do a trendy, graphically exciting monogram, which doesn’t communicate anything, I made the problem more interesting:
“How can the initials TA also say TV?”
— BOB GILL
Shown in Bob Gill’s Graphic Design as a Second Language.
Also by Bob Gill: AGM logo.