This simple type primer uses letters in a single typeface to achieve surprising results — motion and narrative, emotion and humour.
More spreads on the CG&H website.
Reminded me of johnson banks’ Mouse logo from these logos using negative space.
Watching Words Move is a fun little book from two of the world’s most renowned graphic designers, showing how the appearance of a word can define the meaning.
A simple 2006 reproduction of the original includes thoughts by designers such as George Lois, April Greiman, Steve Heller, and Kit Hinrichs, who add their thoughts on the lasting impact of this type book.
Watching Words Move can be picked up on Amazon.com / Amazon.co.uk.
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Learn how enduring logos are made in Logo Design Love, third edition.
Sam Jones,
Nice find. There’s another book very similar to this by Ji Lee called ‘Word as Image’. There’s a great promo video for it too – http://www.youtube.com/watch?v=J59n8FsoRLE
Lee Newham,
My tutor at College (Malcom Swatridge, one of the funders of The Partners) set a similar project to us. We had to hand render everything.
It was a great project. I have always been a fan of Robert Brownjohn. If you don’t know of him, look him up! His work on film titles was especially good. He did Goldfinger and From Russia with Love.
Lautaro,
Lovely book, I already ordered it!
Martin,
I have that book as well Lautaro and agree it is a great one. Good post!
Raja Sandhu,
Nice, David, thank you for the post.
This sheds light on the intuitive nature designers have with typography. This is often the type of thing that stays on the far right corner of the art board never makes to Logo_final-Final.ai . It’s becoming far too much to see hobbyists creating — what they claim to be are — ‘logos’ from this type of experimentation.
Anyway, always nice to see the great classic work of Chermayeff, Geismar and Brownjohn.
Sheryl,
Very nice post about logos. Thanks for bringing ’em up.
Omar Msary,
Very nice job!
These are some of my attempts to make logos like those above.
Hope you’ll like it. :)
https://www.behance.net/gallery/20-Smart-Logos/10794717