United States

Tropical Smoothie Cafe, by JKR JKR, 2026 Paul Rand’s Ford presentation Paul Rand, 1966 Clarence Pearson Hornung Clarence P Hornung The story of the Coca-Cola logo Frank Mason Robinson, 1886 Woody Pirtle Woody Pirtle Goodyear’s iconic Wingfoot Frank Seiberling, 1900 Welcome to Fabulous Las Vegas Betty Willis, 1959 The Logo Design Idea Book Hobo signs and symbols Identity: Chermayeff & Geismar & Haviv, by Standards Manual Chermayeff & Geismar & Haviv How Paul Rand presented logos to clients Paul Rand The Pixar logo and the hopping desk lamp 1986 On the Hillary Clinton logo Michael Bierut, 2015 60 years of Chermayeff & Geismar & Haviv Chermayeff & Geismar & Haviv The rebus and the visual pun Paul Rand The Atari logo: behind “the Fuji” George Opperman, 1973 Wings, Meatballs, Worms, and Swooshes 1959 The Institute of Heraldry, 1969 1969 Rob Janoff on his logo for Apple Rob Janoff, 1977 Behind the Subway logo 1968