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NeXT logo by Paul Rand Paul Rand, 1986 What they don’t teach you about identity design in design schools Paula Scher Ghostbusters Brent Boates and Michael Gross, 1984 An interview with Tom Geismar Tom Geismar Aol.logo Wolff Olins, 2009 Ask Tom Geismar Tom Geismar I Love New York Milton Glaser, 1977 An interview with Paul Rand Paul Rand Peter Arnell defends Tropicana rebrand Arnell Group, 2009 New York Philharmonic logo Pentagram, 2009 Thoughts on the Pepsi rebrand 2008 Obama logo ideas that weren’t chosen Sender LLC, 2008 CultureBus logo by Pentagram Pentagram, 2008 Wegmans logo refresh 2008 Two buns and a burger, for Bobby’s Burger Palace Pentagram, 2008 Chermayeff & Geismar Chermayeff & Geismar & Haviv All about Paul Rand Paul Rand