The Swan Hotel

A lovely idea derived from the simple cropping of type.

The Swan Hotel logo

“The Swan is a public house and hotel in rural Essex. Under new management after years of neglect it was decided that the old bird needed a new lease of life. I created a simple new identity from a monogram that doubles as a swan, coupling it with a neutral palette and a friendly tone of voice to create a startlingly simple yet elegant solution.”

The Swan Hotel logo

The Swan Hotel logo

The Swan Hotel logo

The Swan Hotel logo

The Swan Hotel logo“Nesting.”

The Swan Hotel logo

The Swan Hotel logo

The Swan Hotel logo

The Swan Hotel logo

Designed back in 2012 by Gareth Proctor of Sonnet, Sydney.

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