TM, The Untold Stories Behind 29 Classic Logos

“The seeds of this book were sown in a special issue of Creative Review magazine, in which my colleagues and I attempted to tell the stories behind the creation of some of the world’s best-known logos. As with the issue, this book is also a group of favourites, rather than an attempt at a definitive ‘best ever’ list. The logos are not ranked in any order; while they have each vied for attention in the real world, they are not in competition here.”

TM, the untold stories behind 29 classic logos

TM, the untold stories behind 29 classic logosAll 29 logos featured within the book

Written by Mark Sinclair, deputy editor of Creative Review, and published by Laurence King, TM is a new hardback that gives an intriguing insight into 29 classic marks.

300 colour illustrations
224 pages
280 x 216 mm
ISBN 9781780671659
Published August 2014

TM, the untold stories behind 29 classic logosInitial sketches for the Deutsche Bank symbol

TM, the untold stories behind 29 classic logos

There’s 30% off through Laurence King with the LOGOLOVE30 code at checkout. Or pick up a copy on Amazon.com/Amazon.co.uk.

3 responses

  1. I agree with Roberto, if there’s not a single attempt at competition why tag them as “classic logos”?

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