“Unilever, the Anglo Dutch company with a portfolio of well known brands within nutrition, hygiene, and personal care. They appointed Wolff Olins to help create a new brand for the company, clearly expressing it’s vitality mission.
“The logo consists of twenty six icons intricately woven together to form a U, replacing the old logo that had been used since 1970. Working with creative director Lee Coomber, we used a fluid creative process whereby we thought about how and what Unilever does, whilst drawing icons and the U simultaneously.”
— MILES NEWLYN
From Miles Newlyn‘s website.
Unilever icons explained
Above images from Unilever
Above image from Unilever’s flower advert