Jan 12, 2011read the 22 comments
Your favourite logos
What are your top five favourite logos of all time?
That’s what Creative Review (CR) and Brand New are asking, prior to dedicating the April issue of the CR magazine to the art of the logo design.
A “Logo Design Love reader favourites” post was compiled back in 2008 (just a few classics, and not that great a representation).
I like clever logos, such as these, and a few that use negative space.
A favourite five? Hmmm. I’ll have a think.
What about you? Comment here, there, or there.
22 appreciated comments, click here to add one
Andy Griffiths
I agree with the Layezee Beds logo, I have always admired the simplicity of that one.
As for my favourite 5! That is a hard one, going to try and figure this out today and repost.
Jan 12th, 2011
Ladyanita
http://img.src.ca/2009/11/17/480×270/091117loto-quebec_8.jpg
It’s the logo for the “gambling” and “bets” organization where I come from. Sadly the rest of the brand execution is not as slick.
I was never able to find the designer.
Jan 12th, 2011
lee newham
Not a logo, but a brand character: Mr Bibendum. The man made of tyres. He expresses all aspects of the brand, from maps to restaurants.
With many logo’s, it’s not the logo itself, but how it has been used. I don’t think the Coca Cola logo is a great logo, but it’s a great brand. Nike has become a classic through exposure. Compared to the examples shown by David, hardly any large corporate identities get even close. I loved the Australian Yoga logo, well, all of them really, except the Brand union one.
Jan 12th, 2011
Simon
I think my favourite logos are Atari, BMW Mini, Virgin, Tic Tac and Lego.
…now you’ve got me thinking about my least favourite logos as well!
Jan 12th, 2011
jp
Top 5, tough but I’ll go with the best 5 sports logos In no order:
Milwaukee Brewers logo http://www.sportslogos.net/logo.php?id=6187
New Jersey Devils logo http://www.sportslogos.net/logo.php?id=127
St. Louis Cardinals logo http://www.sportslogos.net/logo.php?id=278k6gaei4dg6aveozm1q9yeg
New York Yankees logo http://www.sportslogos.net/logo.php?id=7204
Denver Broncos logo http://www.sportslogos.net/logo.php?id=bxhdl84fewwbp943ymqmfepke
Jan 13th, 2011
Mariano
Apple
Nike
Chase
Adidas
Underground
Hard decision…
Jan 13th, 2011
Kim Phillips
Nike, Apple, Coca-Cola, Banana Republic (the first time), Target. Not a retail brand but: [link removed due to use of URL shortener]
Jan 13th, 2011
satori
CHICAGO BULLS
Jan 13th, 2011
Josh Campbell
I may be a homer but the St. Louis Cardinals and Blues logos are great as far as sports teams go. I also apreciate the FedEX, Harley Davidson, and the old Comedy Central logos.
Jan 13th, 2011
Dawid
Favourite five:
- Unilever,
- Armani Exchange,
- WWF,
- New Balance,
- too many…
Jan 13th, 2011
Robin Percyz
everlast
bravo
mercedes benz
robin
Jan 13th, 2011
Billy Holm
I have two swedish favourites: “ICA” and “Vattenfall” I like the clean timeless look and then there’s Volkswagen, Statoil (Norwegian gas stations) and Nike… And there’s so many more…
Jan 14th, 2011
Henrique Athayde
I like clever logos too. I think that a designer must always pursuit a strong concept to hold the brand inside the logo.
But I like to analyze the whole context. Not only the logo design, but the full brand identity project.
Will be hard to choose!
Jan 14th, 2011
Matthew
I love the fedex logo! something about it that is funky!
Jan 17th, 2011
Bernadette Jiwa
Hi David,
Thanks for the run of thought provoking posts.
Do you think it’s possible to love a logo without loving the interaction you have with the brand first?
We can all appreciate beautiful and well executed design but the logos and brands we take to our hearts are the ones we have an emotional connection with.
Jan 18th, 2011
Frederich Batchelor
FedEx
Adidas Original
Nike
VW
Jan 18th, 2011
Andrew Siminoff
Apple
RockShox
Quiksilver
Roxy
Independent
76
McDonalds
Jan 19th, 2011
Alex Rob
definitely… APPLE
Jan 20th, 2011
Sigmund Werthers
I like Smart logos, Logos that are made out of passion, Logos that won international awards, for this means that it was well exposed to a variety of different professional people, and well appreciated. I like some famous logos, but some other famous logos make me so angry for they are everything but logos. Like Nike, Apple, FedEx, these are good logos.
I like some not so famous logos, because they were simply well done!
Feb 6th, 2011
John
My all time personal favorite is the International Harvester logo.
Feb 7th, 2011
pat taylor
CBS
Target
Mother&Child
Avant Garde (Mag. logo)
Apple
Feb 10th, 2011
Yuriy Zaremba
Based on peoples comments so far it seems like opinions are based more from satisfaction with the company brands than from the logo form.
May 11th, 2011
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