A logo idea that made me smile.
To design the corporate identity for an organ donation initiative. Since it was our only tool of communication, the design had to instantly convey the message of organ donation. Whatever we designed had to strike an emotional chord and subtly prompt people to open up to the idea.
When you pledge an organ, you gift someone a new life. We simply brought this insight to life through our design.
Straight from the school of Bob Gill.
Just try not to think of Storage Deluxe.