Logo Design Love

on logos and brand identity design


Pymlico taxi

Pymlico. The free-to-use Olympic branding for unofficial 2012 sponsors.

Continue reading Pymlico

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Takes the biscuit

London 2012 biscuits

Continue reading Takes the biscuit

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Behind the innocent logo

innocent smoothies

We looked at his first sketches and said ‘that’s it’.

Continue reading Behind the innocent logo

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Elephant Combs

Elephant Combs logo

The Elephant Combs logo caught my eye.

Continue reading Elephant Combs

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Trying to remember logos (by my 5-year-old)

Innocent logo sketch

It was fun to see her retention of some she is not familiar with.

Continue reading Trying to remember logos (by my 5-year-old)

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Indifferent logos

But what’s the real value of the difference in a globalised world economy?

Continue reading Indifferent

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Stedelijk Museum

Stedelijk Museum logo

A new logo for Amsterdam’s Stedelijk Museum.

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Logo Go/No Go

Logo Go/No Go

Logo Go/No Go features the overlooked craft of comic book logo and cover design.

Continue reading Logo Go/No Go

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The illusion of choice

Illusion of choice

I caught this image over on Reddit earlier, showing in “logo terms” how many of those small brands we know and love are owned by a select few corporate giants.

Continue reading The illusion of choice

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Swisscom sketches

Swisscom logo sketch

There’s something about logo sketches I find much more interesting than the polished, digitised outcome.

Continue reading Swisscom sketches

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“Sharing a Coke”

Sharing a Coke

That was the three-word brief for Jonathan Mak’s recent design.

Continue reading “Sharing a Coke”

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One World Trade Center

One World Trade Center

The One World Trade Center logo was designed by London-based Wordsearch.

Continue reading One World Trade Center

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The story behind the English National Opera logo

English National Opera logo

“I looked down at my drawing, zeroed in on the face and had one of those rare ‘eureka’ moments.”

Continue reading The story behind the English National Opera logo

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Zebra logo

I rarely double-post between blogs, but I know many of you don’t keep tabs on Identity Designed, and this Zebra-inspired mark is worth another share.

Continue reading Zebra-inspired

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The old dove/hand logo combination

Dove hand monument

There are few logo ideas that are as widespread as the dove/hand combination.

Continue reading The old dove/hand logo combination

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Crowdsourcing Haiti

Haiti beach

From March 10th to 31st this year the Ministry of Tourism of Haiti ran an open call for people all over the world to submit logos and slogans.

Continue reading Crowdsourcing Haiti

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Crowdsourcing Liechtenstein

Liechtenstein location

Weymann’s logo picked up 6072 votes from across Liechtenstein to win the competition ahead of consultancies and designers in Spain, Germany and Switzerland.

Continue reading Crowdsourcing Liechtenstein

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14 Years, 41 Logos

Mark Bloom

This nice little book landed on my doorstep today.

Continue reading 14 Years, 41 Logos

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Brand New Awards 2011 winners

Brand New Awards

The winners of UnderConsideration’s Brand New Awards have been announced.

Continue reading Brand New Awards 2011 winners

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Touch my logo

Ollo logo

The first logo to exploit the new multi-touch hardware of smart phones and tablets.

Continue reading Touch my logo

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