I can’t remember seeing a more impressive, in-depth brand identity project than what Moving Brands has done for HP.
The logo consists of twenty six icons intricately woven together to form a U.
Is there really any point in using trademark symbols? I’m talking about the ® and ™ we sometimes see attached to logos.
And here’s a vector lion available for £29 from Shutterstock.
When should a CEO choose a wordmark, and when a symbol?
“I know I’m too late but I’ve designed a logo for London 2012.”
Danish, Hebrew, Arabic, Chinese, Korean, Thai, and Russian.
In designing the identity we wanted to find a logo that was both aspirational and true to the heart of the country.
After three years in business, Brandstack has closed its doors, leaving designers unpaid for the work they sold.
I really like this monogram for composer Matías Nadal.
New Australian legislation will force tobacco companies to use plain packaging.
Some of the best logos are obvious, that’s what makes them resilient.
There’s a lot of gold in them there fields.
Only later did I discover that steel was bent in order to test its strength — so I used this as a rationale, but I didn’t know that at the time!
These ones are accompanied by the respective brand names on their websites. Perhaps they’ll move to ditch the name online (as Apple and Nike have).
Lovely collection pieced together by Christian Annyas.
The only thing Rand knew was that the mysterious NeXT computer was a black cube.
The red O served to help people pronounce the name correctly (Mo-bil, not Mo-bile).
Thank a type designer who doesn’t settle for just “standard” but knows how to choose, create, or modify an existing typeface to be a memorable and expressive brand mark.