Logo Design Love

Hiiibrand Awards

Founded in China, the Hiiibrand Awards has been held every year since 2010.

Hiiibrand Awards poster

In 2022, the former Hiii Brand, Hiii Typography, and Hiii Illustration Awards have been merged and renamed as Hiiibrand International Brand & Communication Design Awards.

The Awards focuses on branding, business value, and communication design, “discovering and honouring outstanding branding practices and design strengths through a global call for entries and selection.” After 13 years, more than 80 international judges from five continents have judged more than 20,000 entries from 100+ countries.

Here’s a sample of past winners in the logo and identity categories, with previous judges including the likes of Woody Pirtle (his featured logos), Xuefeng Bi, Dominic Lippa, Debbie Millman, Yuefei Wang, and Eddie Opara. Many more entrants and winners tucked away in the Hiiibrand archives.

Shanghai Art Directors Club (organisation), by T9 Brand (bronze award)

Shanghai Art Directors Club logo
Shanghai Art Directors Club logo

Itelyum (chemical), by Italian Identity Marks (gold award)

Itelyum logo
Itelyum identity
Itelyum identity
Itelyum identity
Itelyum identity

Redwoods Recycling Furniture (interior design), designed by Roland Rekeczki (silver award)

Redwoods Recycling Furniture logo
Redwoods Recycling Furniture logo

Can Company (canned coffee), by Gao Studio (silver award)

Can Company logo
Can Company logo
Can Company logo

TRAD (dance school), by EB (bronze award)

Trad dance school logo

Celler Nessu (Spanish wine cellar), by Estudio Diego Feijoo (bronze award)

Celler Nessu logo
Celler Nessu logo
Celler Nessu logo

CareBiBi, by BY-ENJOY (jury award)

CareBiBi logo

Logolog (design book), by Andre Fuchs (bronze award) — if you like this, you’ll like an old feature on ambigram logos

Logolog logo

Delicates (clothing line), by fansney (silver award)

Delicates logo
Delicates logo
Delicates logo

Faro (magic bar), by Yellow Pencil Team

Faro logo
Faro logo
Faro logo

Spoon (food delivery), by Roland Rekeczki (bronze award)

Spoon logo

Expert jurors on the next panel include, among others, Luke Powell (Pentagram), Liza Enebeis (Studio Dumbar), Joe Duffy (Duffy), and Yah-Leng Yu (Foreign Policy — as featured in Identity Designed).

The 2022 call for entries is open until February 2023. More details on Hiiibrand.

Related, while we’re talking about awards:
HOW Logo Awards winners
Logo Wave Awards

More on how marks like this are made in Logo Design Love, third edition.

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4 comments

Ruud van Bergen,

Great marks here. Really distinctive marks and combinations of colours. Enjoyed it🙌

Reply

Michał,

I like the last one “spoon” the most!

Reply

Lia,

I am a self taught graphic designer and I find it hard to understand the importance of a design sometimes. What makes the delicates design unique and worth it of an award? I am not hating, I just really try to understand.

Reply

David Airey,

Hi Lia, while I’ve not sat on the panel I’m fairly sure there would’ve been more project details given for the judging process — the brief, rationale, extra context perhaps. Jurors will mostly compare the work against other submissions (as well as previous Hiiiibrand award winners), so to some extent the award-winning work reflects the quality of entrant.

Reply

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