“A typical problem, in that it involves two unrelated subjects: Television Associates wanted to use the initials, TA as a logo. Instead of trying to do a trendy, graphically exciting monogram, which doesn’t communicate anything, I made the problem more interesting.”
Shown in Bob Gill’s Graphic Design as a Second Language.
Also by Bob Gill: AGM logo.
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Learn how enduring logos are made in Logo Design Love, third edition.
Jonathan Patterson,
Nice, very clever.
Yamil Urbina,
The simplest thing I’ve ever seen, yet the most clever.
Mike,
Simple yet clever!
lee newham,
Design:
Define problem.
Solve problem.
It’s such a simple approach. Bob gill was brilliant at redefining the brief. It always contained the answer.
And yet there seems to be an emphasis, especially in marketing, on making things complicated.
Marek,
Great logo! Simple yet sophisticated! :) My father’s wife just told me about your site over Skype. I will be certainly looking deeper into it, and I’ll post my thoughts on things I like or dislike.
ps- I added you on facebook
Kliment,
Just lovely!
Emily,
The simplest thing I’ve ever seen, yet the most clever.